Snapchat is the 7th most popular app in the US.With time, the app has evolved into a full-on social network that millions of people use daily, and Snapchat statistics show that its rise has no intention of slowing down. Please read each slide carefully to understand which metrics we’ve used for each platform.Snapchat was first introduced as a picture and message-sharing platform, with its main selling point being the fact that everything you share disappears after a period of time. * Note that we report both monthly active user figures and potential advertising reach figures for various social media platforms in our reports. However, our calculations indicate that the platform likely has an insufficient number of MAUs to qualify for the ranking above. As a result, it’s difficult to identify how many active users LinkedIn has each month. LinkedIn no longer publishes monthly active user figures, and its monthly advertising audience reach figures are based on total registered members, not monthly active users (MAUs). (c) Based on data published by Analysys.cn. (b) These platforms have not published updated user figures in the past 12 months, so the user figures published here may not be as reliable as the user figures we’ve included for other platforms in this list. (a) Where platforms only publish daily active user figures, or where platforms have not published recent updates to monthly active users, we've used the latest advertising reach figures published in each platform’s respective self-service advertising tools, in order to provide a more equal basis for comparison.
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